Branding

Look, as a brand designer, I tend to talk about branding a lot… But in all this time something I’ve yet to cover is what makes a brand truly effective. Is it a beautiful colour combination? An eye-catching logo? Maybe the perfectly formed business plan? Honestly, it’s none of these things. Don’t get me wrong […]

Let’s clear something up today… Terms for business branding and design get thrown around an awful lot. Various different terms are used relating to similar things and it can end up a tad confusing to say the least. I get it, and to be honest I find it frustrating too. Seeing numerous terms thrown around

I often see people online asking ‘how often should I rebrand my business?’, and I couldn’t emphasise more that there really is no formula for this. All that’s certain is it’s a decision that shouldn’t be taken lightly, rebranding at random points or ‘just when you feel like a change’ could risk diluting the message